OBEY

Obey Clothing is an American streetwear brand founded in 2001 by renowned street artist Shepard Fairey. Originating from his iconic "Obey Giant" campaign, which began in 1989, the brand merges art, activism, and fashion. Obey's designs often feature bold graphics and politically charged imagery, drawing inspiration from military aesthetics, workwear, and cultural movements. The brand has expanded its offerings to include a wide range of apparel and accessories for both men and women, maintaining its commitment to progressive design and social commentary.